Case Study

Assignment Instructions:

· Submit your assignment as a Word document.

· Your submission should be no more than nine (9) pages; this includes one (1) page of references.

· Compose four (4) essays on the topics below, each essay should be minimum 1 ½ page to no more than two pages in length. Each essay should be supported with at least one (2) reference citations from the course readings and all essay references should be included in a single page.

· Use APA style including Times New Roman font, 12 pt. Single-spaced or double-spaced is fine. You may write in a separate document or within this template.

· No abstract or cover page is necessary and you do not need to repeat the questions.

Prompt 1:

Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. Is this a statement you would agree with or not? Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use two or three organizations and their respective brands to support your argument(s).

Prompt 2:

Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?

Prompt 3.

A car company is marketing a new car model that is larger and more luxurious than any of the models currently in the product line. It is also significantly more expensive. Explain the strategy this car company is using with its product line.

Prompt 4:

Examine the marketing environment with respect to online streaming such as Netflix, Hulu, HBO Max, etc. What are the key needs for a streaming service to thrive in today’s competitive streaming environment? What marketing strategies should companies like this consider? What do you think the industry will be like in 5 years?