Case Analysis

Based on the decision criteria (discussed in the case and criteria that you think is most relevant), discuss two potential international locations including the
city and the country for the next restaurant. These cannot be a country in which Ruth’s already has a restaurant; make sure you look at Ruth’s Chris website.
(Links to an external site.)
Compare the two locations using the CAGE analysis format.
Make a final recommendation of the best location (of the two discussed in # 1 and # 2 above). Provide persuasive explanations and supporting information
to justify your recommendations. Convince Mr. Hannah (and me) why Ruth’s will be successful in this new international location.
Recommend a mode of entry (company-owned, franchise, license, joint venture, export, etc.) and explain why this is the best way for Ruth’s to enter. A
discussion of potential partners and licensees is highly encouraged (and will be rewarded).
Remember: do not waste any time or space repeating facts in the case. (I have read the case.) Be clear and concise. Use both qualitative and quantitative
data to support your recommendations. Use charts, graphs, tables, etc., to support your analysis.
Refer to the Case Guidelines discussed in class and posted below for additional information.
Class participation will be factored into your grade.
Case Analysis Guidelines
Three- to four-page typed case summary. Do not exceed the four-page limit for your written paper. You can use a fifth page for graphics (chart, graph, table,
and picture) that are relevant to your case analysis or recommendations
Assume your case summary will be read by the CEO and Board of Directors. Be professional
Be clear and concise. However, be specific enough to demonstrate what you know
You will receive a much better grade for thorough research, original thoughts and ideas, and well-supported recommendations. You will receive a very low
grade for lack of research and unsupported recommendations. Do not repeat the facts given in the case
Written analysis
Discuss the challenges and/or important factors facing the company
Show evidence that you performed research on relevant topics (industry, company, product, country, market, competition, etc.) and understand the current
situation (the cases are several years old)
Discuss two possible alternatives to “solve” the problem
Recommend a specific course of action and provide a convincing explanation as to why your actions will lead to success for the company (vague and
general reasons will not convince me)
Do not merely repeat facts stated in the case. Demonstrate your critical thinking ability