Business Systems Analysis

IT 210 Final Project Case Scenario
For this project, imagine that you work for a small brick-and-mortar business specializing in designer
clothing, shoes, and handbags. Your business offers discounted designer clothing and accessories for
men and women. There are two full-time employees and three part-time employees. Currently, the
store only has a basic website with a list of a few products, and customers can only purchase items instore. This is a problem because the business is not able to reach customers as easily as its competitors.
The business owner has identified the following companies as its primary e-business competitors:
 Zappos
 Kohl’s
 Macy’s
 HauteLook
 Nordstrom Rack
 Lyst
The ultimate goal of the business is to promote growth with an online presence and become more
customer-focused. The business owner wants to streamline the business processes involved in
integrating a brick-and-mortar business with an e-business. She is aware that there will be some
potential consumer privacy and security concerns associated with this change, and she wants to ensure
that company data is protected internally. She also wants to be confident that the business’s suppliers
and technology vendors do the same.
The business owner is looking for a technology solution that will meet the following key technology
requirements: integrating online shopping, managing inventory and shipping, providing order status and
online payment processing, facilitating collaboration internally and externally (with staff and customers),
managing customer contacts, providing reporting, and being able to use the new technology to manage
the current brick-and-mortar processes (sales, payments, inventory, and customer contact). Currently,
the physical location struggles with managing customer information and does not have a reporting tool
to help management make informed decisions.
Your job will be to research two different technologies and the business market competitors that use
those technologies, and to make a recommendation on the technology solution that you feel would best
position your store to expand its business. Select two of the following technologies to focus on in your
business systems analysis paper:
 Big data and knowledge management
 Wireless, mobile computing, and mobile commerce
 Social computing
 Cloud computing
 Business analytics and business intelligence solutions
 Intelligent systems