Paper: Your final assignment will ask you to solve a current business problem as CEO of any organization
you may know. You will utilize the skills, knowledge and habits gained throughout your program and life
experience. You are expected to conduct outside research and properly cite your sources using APA
format. Your paper should be within 4 -6 pages in length and must address the following:
1. Write a directive to the Director of Marketing and Communications outlining the exact strategy they
should take to a) write an external public response addressing the situation and b) develop a short- and
long-term marketing strategy going forward.
2. Write a directive to the Director of Human Resources outlining your strategy for how to recruit, retain and
motivate employees.
3. Construct a set of data-driven questions for the Chief Operating Officer to produce. Explain why you are
looking for this information and what you expect to do with the results.
4. Write a directive to your Chief Technology Officer outlining your technology concerns and things he/she
should consider.
5. Write a statement to your Board of Trustees explaining the ethical and social responsibility the
organization carries and your proposal for how you plan to meet that responsibility.
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