Important Info: This assignment is being submitted through turnitin, as such it will need to be 100% original. This assignment should further be free from all
grammatical errors. The source amount is just a placeholder, if you feel you should or need to use more sources feel free to do so. Additional Sources and
readings to draw information from will be provided once a writer is selected. The case study itself will also be provided.
Objectives
Identify the interconnection of mission, core values and ethical practices in the case
Analyze the actions taken by Starbucks and the effectiveness of these actions.
Demonstrate an understanding of a pro-active approach in addressing ethical issues.
Synthesize the facts and issues in the case and analyze the course of action taken by Starbucks.
CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The
arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the
company. This case presents several key issues, including the link between ethical practices, mission and core-values, unconscious bias in the workplace,
and how a CEO’s actions impact the employees.
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