Instructions are attached, please read the “instructions” word file. -As for the first paragraph define a
concept from one of the two (chapters 8 and 9). both chapters are attached and lectures of the chapters. –
for the second paragraph apply that concept with my client. My client is (La Calaca Camelona) which is a
Mexican restaurant in Portland Oregon. As its mission, “Our goal is to increase brand awareness by
creating or optimizing social media accounts to increase revenue and profitability. We plan to accomplish
this through a more frequent and effective communication strategy throughout all platforms specifically
focusing on a loyalty program accessed through the consumers’ smartphones and social media. We will be
actively collaborating with La Calaca Comelona to create a cohesive and consistent message that is
congruent with the target consumer. We plan to do so by first analyzing the Client’s current situation,
industry, financial situation, competition, and overall opportunities in the current market.” -for the third
paragraph apply the concept to a current business issue (read instructions). -for the last paragraph, apply
the concept of Critical Thinking to my client. As answering the questions provided in the instructions file.
please do not use any other sources, but only use the two chapters and a current business issue from the
last 6 months.
Please use the following instructions and format for this assignment:
• Pick one concept from our readings. You must choose a different concept for each assignment.
• In the first paragraph: define the concept(s) from the reading or class discussion in your own words (do not quote the concept from the book or any source you use). Provide an example to illustrate your definition; this will demonstrate to me your understanding of the concept.
• Second paragraph: apply the concept(s) to your client. Make sure you focus on the strategic implications of how or why the concept(s) is/are relevant or not relevant to your client. Please include an example to illustrate your concept. IT’S PERFECTLY FINE TO DETERMINE THAT THE CONCEPT DOESN’T FIT YOUR CLIENT. IF YOU DO SO, PLEASE EXPLAIN & PROVIDE AN EXAMPLE.
• Third paragraph: apply the concept(s) to a current business issue in the news from the last 6 months. Make sure you focus on the strategic implications of how or why the concept(s) is/are relevant to the business event. Cite the news source in-text in this paragraph. You must also include a reference page at the end.
• Fourth paragraph: Use and apply a UNST Business Goal to your client. For application of each UNST goal, I have provided some guiding questions below to use in your write-up, these are suggestions so you can either follow them (or follow a few of them) or choose a different route.
o For Assignment #4, you must address the UNST Goal of: Critical Thinking: As this skill is used throughout the term on all your BA 495 assignments and tasks, you do not need to write a fourth paragraph regarding this UNST goal.
• Your writeup must be: 1 to 1.25 page, single spacing, 12 pt Times New Roman, 1-inch margins