Strategic Management

MGMT 650 Case Study

Each individual will write a case study on the current state of Walt Disney Company utilizing the topics discussed in class. The paper must be a minimum of 5 pages (12 pt. Times New Roman font, double-spaced with 1” margins with headings). This project needs to assess all of the concepts and theories covered in the class and analyze the organization in its current state.

A minimum requirement of the paper is to:
• Provide a strong introduction, including brief history, current strategy, leadership history, and culture
• Provide a PESTEL (table and discussion), 5 Forces, and Core competencies examining the SWOTs of the organization
• Discuss the generic strategy, VRIO, and culture and its alignment with the current strategy.
• Using the measures discussed in class, evaluate Walt Disney’s innovation and corporate/ international strategy? Is it effective?
• Based on the above evaluation, what should Walt Disney do? How can it generate innovation of new product and services, especially during this constantly evolving external environment? Use concepts discussed in class! How should they progress – discuss with a detailed SAFe analysis.

At a minimum you must utilize and apply theory using the text, Walt Disney’s annual report, investor reports, articles, and outside research. You must read at least seven separate sources that provide enough detail to identify and provide detail regarding specific topics and relevant aspects of the situation. All sources, including any quotes, factual details about the company, or ideas acquired from the course’s assigned readings, should be clearly cited in the paper using APA format. This paper should flow, and as such, should use headings to direct your paper and be written in paragraph format. This is not a question-answer written case.