Statistical Analysis

Assignment Briefing
Module Name Business Information Analysis
Module Code BB4401
Assignment Title Statistical Analysis
Type of Submission Individual Report and Web Pages
Weighting of the assignment in
the overall module grade
50%
Word Count/Time allocation (for
presentations)
3000 words (excluding HTML code)
Issue Date 14 November 2019
Submission Date 9:00 on Friday, 6 March 2020
Date of Feedback to Students Friday, 3 April 2020
Where feedback can be found In the “Comments” box on Turnitin including a
breakdown of the allocation of marks.
Assignment Task
Write a report that presents a collection of statements, each supported by a clear rationale, and
an appropriate analysis of the relevant student survey data that is then used to either confirm or
reject each statement. You should then draw conclusions and, if appropriate, suggest
recommendations for each statement based on your results.
There is not a fixed number of statements that you should investigate. You are only limited by the
maximum word length for the report. A good report will include a variety of statistical analyses
and thus you should try to avoid using multiple statements that require the same type of analysis
to be applied.
The data is presented in SurveyResponses1920.xlsx.
Produce Web pages that present three of your statements, rationales, analyses and
conclusions/recommendations from your report. The Web pages should be written using valid
HTML and CSS and should include an introduction page that has links to the pages that present
the three statements with their rationales, analyses and conclusions/recommendations. The Web
pages must be uploaded to your space on kunet.
You must submit a single Word document using the digital dropbox by 9:00 on Friday,
6 March 2020.
The document should include:
 the report which should be no longer than 3000 words in length (excluding
appendices).The report should include the URL of the first page of your Web pages;
 the HTML and CSS code for the Web pages which should be presented in the appendices.
The report must include:
 a title page.
 a contents page.
 an introduction that introduces the content of the report and its structure. (Note that this
should be written once the other sections of the report have been completed.)
 a statements section which includes a collection of subsections each of which focuses on
one of the statements. This section should be presented as follows:
2. Statements
2.1 …Put you first statement here…
2.1.1 Rationale
2.1.2 Analysis
2.1.3 Conclusions/Recommendations
2.2 …Put your second statement here…
2.2.1 Rationale
2.2.2 Analysis
2.2.3 Conclusions / Recommendations
…
 a collection of appropriate charts. These must be correctly referenced and titled and be
presented within the margins of the text.
 appendices which include the HTML and CSS code for your Web pages.
Background/Context
In developing the report you should make use of Excel and its functionality, and appropriate
descriptive statistics. Your analyses should be well thought through, with a clear explanation of:
 why you have undertaken a particular analysis
 the conclusion(s) you may draw from its results
You are encouraged to write clear statements some of which may require the analysis of single
data sets such as the age of students and others that highlight differences between various
categories of data such as the proportion of students of different ages intending to do a
placement. Here are some example statements:
 Financial Accounting is the most popular module
 Students who live in halls of residence attend the university more frequently than those
who don’t live in halls of residence
For each statement you should:
 provide a clear rationale for its inclusion in the report. That is, describe why you believe it
to be true before undertaking the analysis and why it is useful information to know
 apply the appropriate descriptive statistics
 report on the results
 confirm or reject the statement based on the results of the analysis
 derive relevant conclusions and recommendations from the analysis.
You are encouraged to develop new statements based on the analysis and conclusions of an
existing statement. For example, in analysing the statement Students who live in halls of residence
attend the university more frequently than those who don’t live in halls of residence you may
discover that the distance from the university is an additional factor. This may lead to an analysis
based on the following statement Students who live in halls of residence at Kingston Hill attend
the university more frequently than those who don’t live in halls of residence at Kingston Hill.

Allocation of Marks
Allocated
Marks
Statements and Rationales 25%
Analyses of Data 35%
Conclusions and Recommendations 15%
Presentation and Structure 10%
Web Pages 15%
FEEDBACK ON THE WRITTEN ELEMENTS OF THE MODULE WILL BE BASED ON
UNDERGRADUATE L4 GRADE CRITERIA:
CLASS % LETTER
GRADE
OVERALL
DESCRIPTION
GUIDELINE GRADE DESCRIPTIONS
First 85-100 A+ Outstanding Your work meets all of the criteria described below for the A and A- grades. On top of that, it shows that
you have got an exceptional grasp of the skills and knowledge covered in this module. Your work also
shows that you are able to analyse key concepts in a way that is unusually advanced for this level of study
and that goes beyond the theories and models that we studied.
Your practical work shows extremely good technical skills for this level. It is clear that you have taken a
highly professional approach to your work.
Your creative work shows evidence of innovation and/or well-judged experimentation and risk-taking.
Your work shows that you have followed good academic practice in terms of citation and referencing,
presentation format and clear, accurate English.
1st 75-85
70-74
A
AExcellent
Very Good
Your work shows a thorough grasp of the skills and knowledge required for this module. It is clear from
your work that you have engaged in wide reading and study that goes well beyond the core areas needed
to complete the assessment.
Your work shows a good ability to analyse key concepts using the models and theories that we covered in
the course of the module. You have shown that you are able to define problems and/or practical issues
clearly and to apply appropriate methods and tools covered in the module to tackle them.
Your practical work shows very good technical skills for this level. It is clear that you have taken a
professional approach to your work.
Your creative work shows that you have been willing to innovate and/or to experiment with some new
concepts and to take some well-judged risks.
Your work shows that you have followed good academic practice in terms of citation and referencing,
presentation format and clear, accurate English.
2.1 67-69
64-66
60-63
B+
B
BGood Your work shows a good knowledge and understanding of the material covered in this module.
Your work also shows that you are able to analyse ideas using the principles, theories and approaches
that we covered in the module.
Your work also shows that you are able to define problems and/or practical issues clearly and to apply
appropriate methods and tools covered in the module. However, although your work does show that you
recognise some of the complexities of this area of study, not all of your conclusions are based on
sufficient evidence.
Your practical work shows good technical skills for this level. You have taken a professional approach to
most aspects of your work.
Your creative work shows some evidence of a willingness to innovate and/or to experiment and explore
new ideas.
Most of your work shows good academic practice in terms citation and referencing, presentation format
and clear, accurate English.
2.2 57-59
54-56
50-53
C+
C
CSatisfactory Your work shows some knowledge and understanding of the material covered in this module.
Your work tends to be descriptive, with only limited analysis using the principles, theories and
approaches that we covered in the module.
There is some evidence in your work that you have applied the methods and tools covered in the module
appropriately. You have recognised some, but not all, of the complexities of this area of study.
Your practical work shows that your technical skills are satisfactory at this level. It is clear that you are
developing a professional approach to your work.
Your creative work mostly sticks to familiar ideas but you have shown some willingness to experiment.
Your work follows good academic practice to some extent in terms of citation and referencing,
presentation format and clear, accurate English.
3rd 47-49
44-46
40-43
D+
D
DAdequate Your work shows that you have gained a basic knowledge and understanding of the material covered in
this module.
Your work is descriptive, rather than analytical, and you have made a number of assertions without any
evidence to back up your arguments.
There is some evidence in your work that you have applied the methods and tools covered in the module
appropriately.
Your practical skills are adequate for this level. You are beginning to develop professional approach to
some aspects of your work but this professionalism is not evident throughout. Your creative work sticks
to familiar ideas and there is little evidence that you have tried to explore new territory.
Your work shows some evidence of good academic practice in terms of citation and referencing,
presentation format and clear, accurate English, but this is not always consistent throughout.
Marginal Fail 35-39 F5 Unsatisfactory Your work shows only a limited knowledge and understanding of the material covered in this module.
Your work is descriptive and shows no attempt to analyse ideas or arguments. There are some
inaccuracies in your work and it is not always logical or coherent.
Your practical works shows that your technical skills are not always adequate for you to complete work at
this level. There is little evidence of a professional approach to your work. Your creative work sticks only
to familiar ideas and you have not explored any new territory.
Your work has not followed good academic practice in terms of citation and referencing, presentation
format and clear, accurate English.
Fail 34 and
below
F4 Poor Your work shows little knowledge or understanding of the material covered in the module.
Your work is descriptive and shows no attempt to analyse ideas or arguments. Some of your work is
irrelevant and it is not always logical or coherent.
Your work suggests that you have not understood the methods and tools covered in the module.
Your practical work shows poor technical skills. You have not taken a professional approach to your
work. Your creative work has not engaged with any new ideas.
You work does not meet most of the Learning Outcomes for this module.
Your work has not followed good academic practice in terms of citation and referencing, presentation
format and clear, accurate English.
Avoiding plagiarism
When you write an essay, report or dissertation you should always cite the published sources to
which you quote, refer to or use as evidence, otherwise you are likely to be committing
plagiarism, which is a form of academic misconduct with potentially very serious consequences.
References need to be made both within the text and in a list at the end.
The aim in doing this is to ensure that somebody reading your work can easily find these sources
for themselves. This applies to whether you are using a book, a report, a journal article or an
Internet site. You will probably know from your own experience how much easier it is to find a
reference when a reading list or bibliography is clear and unambiguous.There is help available
from the library and online, including a range of videos such as those given below:
https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx.
http://www.citethemrightonline.com/basics
Do remember you can submit your work as many times as you like before the final deadline. It is a
good idea to check your Originality Report and ensure that any potential plagiarism is eradicated
for your work by rewriting in your own words and referencing correctly. The staff on the BLASC
desk in the LRC will be able to advise on this. Here you can find out how to access your Originality
Report:
https://studyspace.kingston.ac.uk/bbcswebdav/institution/Support/Student_Guide_to_Turnitin_v
2.pdf?target=blank
Additional helpful resources can be found here:

The best way to avoid academic misconduct or plagiarism is to use your own words at all times;
do not cut and paste from other work.
Illness or other mitigating circumstances
By submitting an assignment you are declaring yourself fit to take the assessment therefore
please make sure that if you are unwell you understand our mitigating circumstances process. The
most important thing to do is keep us informed if you are experiencing problems! See our
regulations on this link:
http://www.kingston.ac.uk/aboutkingstonuniversity/howtheuniversityworks/policiesandregulatio
ns
Group work and academic misconduct
Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event
of the work being judged to have been plagiarised, the only circumstance in which it is possible
that the responsibility for the misconduct would only fall on the group member who actually
committed it, would be if there were clear evidence that that member had dishonestly misled the
rest of the group as to the source of his her contribution. This would require clear and
contemporaneous evidence of group discussions of the sort which should be available if groups
follow the advice given about keeping a log of group proceedings. If the group work is simply
allocated amongst the members of the group without any sort of group review of the outcomes,
then all the group members are taking on themselves the risk that some element of the work is
tainted by academic misconduct. If you are unclear about any of this, you should refer to the