Social Media Marketing

Individual task

You will write an analysis of a brand’s profile on a given social media network.

You will be asked to visit the profile of the given brand on a specific social media network and take a look to the five most recent posts. Then, you must

write an essay with your analysis of that brand social media strategy.

Expected table of contents:

o Objectives:Ananalysisoftheobjectivesandgoalsthatthebrandseemstobepursuinginthatsocialmedianetwork.
o Targetaudience:Adescriptionofthetargetaudiencetowhomthebrandseemstobetalkingtoonthatsocialmedianetwork.
o Analysis:Ananalysisofthequalityofthecontentpublishedbythebrand,accordingtotheobjectivesandtargetaudiencepreviouslydescribed.

Consider in your analysis: what is said, how is said, to whom is said, when was it said, what were the reactions of the brand followers. Support

your analysis with screenshots of the posts analyzed.
o Engagement:Ananalysisofthelevelofengagementoftheaudience,afterreviewingaudience’ssizeandnumberofinteractions.

• The task should be submitted in a document form uploaded as pdf.Formalities:

Wordcount: 2000-2500 words

Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

Font: Arial 12,5 pts.

Text alignment: Justified.

The in-text References and the Bibliography have to be in Harvard’s citation style.

Facebook – Red Bull is the brand that we have to write.