You must analyze a firm that is currently undergoing a strategic change or a strategic move, or facing a strategic challenge threatening firm survival, as reported in the Wall Street Journal. The WSJ article must be published after August 1, 2019 and reflect a new action on part of the firm.
Once you have selected a firm, you must submit 1 hard copy of a capstone project proposal. The proposal should include:
1) A statement of the strategic move or strategic change the firm is pursuing.
2) A definition of the firm’s industry. The industry definitions will be used to define the scope of your industry analysis (see the capstone paper outline).
3) An indication of why the strategic move or change in strategy will impact the firm’s competitive position.
4) A copy of the recent article from the Wall Street Journal (or equivalent journal) that discusses the firm’s strategic move. Projects will not be approved without a copy of the article that prompted your selection. The article must be published after August 1, 2019.
Note: The article does not count towards the 2 page proposal limit