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Focus Exercise Reflection paper: Internet, Interviews & Stories in Program Evaluation

Question:

a. Differentiate between focus groups and other forms of data collection, such as surveys and interviews?

b. Are there advantages to using focus groups over other forms of data collection? If so, what are these?

c. When deciding on the composition of a focus group, should evaluators look for homogeneity or heterogeneity among the participants? Why?

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