Evaluating International Markets: Management Brief

Assignment Brief
Assignment
Number and
Weighting
Coursework 2
60%
Anonymous
marking
Yes
Submission
Date and Time
See
submission
link
Expected
return of
feedback and
marked work
2 Weeks after the submission date
Assessment is
made up of
multiple
submissions
No Details of
multiple item
in submission
if relevant
Item Title Weighting Item Due
Date and
Report 60% See Turnitin
Link
Submission
Procedure
Electronically
via Aula
(Turnitin)
ONLY
Word Count 2,500
Assignment
Title
Evaluating International Markets: Management Brief
Assessment
Learning
Outcomes
This assignment is designed to assess learning outcomes:
1. Demonstrate a sound appreciation of current strategic management
concepts
2. Communicate an in-depth understanding of the complexity of the
environment and its applications on decision-making process
3. Integrate and apply strategic approaches to practical situations in
various types of organisations
4. Assess current developments in the organisational environment and
alternative responses related to strategy.
5. Resolve management problems in the area of strategic
management by evaluating alternative outcomes.
6. Demonstrate the ability to individually construct and present
quantitative and qualitative data and also effectively do same within
a team by the application of IT skills and methodological techniques
towards contributing to a common set of objectives.
CW 2 Brief:
Your investor from your Team Briefing has approved your selection of the
international market to invest money in.
You have to prepare the following in your 2,500 words Management Brief:
– Justification on the choice of the international market to enter.
– Strategy which will be adapted to enter the international market.
– Explanation has to be given to: HR, globalised culture and
sustainable development.
– Relevant theoretical framework to be used to support the above
sections.
Please make sure you include a 250 words Executive Summary that does
not count towards your word limit.
.
Assignment Guidelines
.
Structure
You have been asked to produce a report. It should contain the following:
 Appropriate coversheet (as attached in this document – please
ensure appropriate coversheet is attached to your assessment brief)
 Title Page, including the given title in full.
 Contents Page
 Introduction
 Main body, which should also be organised under appropriate
headings.
 Conclusion
 Appendices, which should be numbered.
o Make sure you refer your reader to them as required.
.
Layout
Your work should be word processed in accordance with the following:
 Font style, Arial, font size 12
 1.5 line spacing.
 The page orientation should be ‘portrait’
 Margins on both sides of the page should be no less than 2.5 cm
 Pages should be numbered
 Your name [should/should not – delete as required] appear on the
script.
 Your student number should be included on every page.