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Discussion Questions

Read the article found in the following link and respond appropriately. http://mediakix.com/2017/06/chobani-special-k-quaker-instagram-marketing/#gs.fahoct (Links to an external site.)

1. Describe in detail the changing promotion environment facing cereal producers.

2. Provide comprehensive feedback on Chobani’s tactics.

3. Provide comprehensive feedback on Special K’s tactics.

4. Provide comprehensive feedback on Quaker’s tactics.

5. Based on your analysis, which brand’s tactics would you rate as most effective for long term sustainability? Provide justification for your choice.

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