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DIGITAL TRANSFORMATION IN RETAIL INDUSTRY

1) abstract (200 -250 words) – Purpose, Research Design, Findings, Practical implications, Limitations
2) Introduction – (2pages)
Overall Scenario Macro to Micro, Statistics with source, Need / Rationale of the study,
Purpose of the study, Explain – What , Why and How for the project selected, Research
Gap identified, Research Question.
 Introduce the topic.
 Discuss various issues/problems.
 Write about the problems you would like to address in research paper.
 Write about how important it is to address the problem being addressed in
research paper.
 Write objectives of the study- Objectives should reflect the desired outcomes or
deliverables of the project. The objective statement should be brief and focused as
to what do you want to do in the given project time span. It should be given in
bullet points and could be a maximum of one or two objective statements.
 Write research questions
 Define Hypothesis (if any)
 Write about structure of the paper
 (There should be proper link between research gap, problem statement, objectives
of the study, research questions, and Hypothesis)
3) Conceptual Model (2 page)
4)Literature Review (2 page)
5) Research Design/Method
Research Design used to accomplish the objectives. It usually contains the write-up about
the questionnaire development, scales used , data collection methods, selection of sample,
statistical tools used etc. It encompasses the various processes, activities or tasks
undertaken in the research.
6) Data Analysis- Proposed solution / Method / Work / Framework (about 3 pages)
This is main section of your paper. It should be original work and not published before in
any conference or journal. In this section you should discuss proposed method/
technique/framework to address research problem in detail. Carry out data analysis, do
hypothesis testing
7) Results and Discussion
This section should talk about results of data analysis and compare it with the existing
literature and discuss how results of proposed method technique are better than the
existing methods techniques.
8)Implications- Theoretical and Managerial
9) Limitations and future research directions
10) References (should refer 30 – 40 papers)
Provide list of literature in APA style
should be plagiarism free and the level of the paper should be such that the paper gets published in any journal of scopus at one go

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