Assignment 2: Digital Analytics Research Report and Recommendations
Due Week 10 and worth 360 points
It’s time to flex your Social Media Analyst expertise. Wow your new celebrity, business, or political candidate boss with an on-target, strategic recommendation that is supported by sound digital analytics research.
Part I: Write a six to ten (6-10) page digital analytics research report. Please refer to MR2, Chapter 14 and keep in mind the following:
1. Title page
Subject / title of the report
Name of the celebrity, business, or political candidate
Name of the professor
Title of course
Date
Name of the analyst responsible for the report
2. Table of contents
3. Executive summary
Concise overview of business problem, research question, and hypothesis
Key results
Business recommendation
4. Methods
Describe your data-collection methods
5. Results
Describe the results and include relevant data visualizations (charts, tables, graphs)
Describe any limitations encountered in collecting relevant data
6. Conclusions and recommendations
What are your final conclusions and strategic recommendation(s)?
7. Appendix
Bibliography – include all sources of data
Reference page – citations and references
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