Bang & Olufsen: Design Driven Innovation Case
You are a junior innovation management consultant hired by LaRambla Consulting Associates (LaRCA) upon my recommendation!
This is your first big assignment. Your future career depends on the success of this assignment!
Read the case titled “Bang & Olufsen”. It has very limited information. However, this is not an excuse! With the information given to you “only” in this case, please write a 3-page (max) report, upload on Turnitin platform, Times New Roman, 12- Font size, by answering the following questions (Also be present online and be prepared to discuss in the online session):
1. What is your assessment of the competitive situation in which B&O finds itself in 2006? What are they really good at? What should they be worried about?
2. B&O’s radical design approach seems at odds with conventional business wisdom at many points – what are the advantages and disadvantages of this approach? How does it help the company compete? Is it sustainable?
3. What is your assessment of the Idealab initiative? Is it a good approach to changing the design process at B&O? Will the plan work?