Design Thinking

General Assessment Information
The aim of this assessment is to enable the student to independently conduct and write up a piece of Business research which will allow them to demonstrate, and further enhance, their research skills. The empirical project is the culmination of the development of their research skills during the course.

In addition, the unit has a strong emphasis on self-management: the project is the opportunity to demonstrate the students’ skills in managing their time within a specified time-frame.

Background Information
The project may draw on potentially any aspects of the programme of studies, and students will be encouraged to consider applied topics (e.g. consumer behaviour, business planning, marketing strategies, market research, etc:). The chosen project topic will reflect the research interests of the individual student and member of staff.

Areas covered will include: identifying a research problem, formulating and defining research questions, choosing an appropriate methodology, demonstrating awareness of ethical issues and current codes of conduct, obtaining the appropriate ethical approval; conducting an appropriate analysis of data, and evaluating the findings in light of previous research, reporting on limitations, drawing conclusions and making recommendations.
 
Assessment Task
Students are to prepare a final individual project report of a maximum of 8,000 words (excluding references and appendices). This project report will meet the objectives as set and agreed by you and your Project Supervisor.

Students are advised to read the Unit Guide which has more detailed information relating to the nature of completing the Project.

The Project Report

Suggested structure (students are advised to refer to the CMI Report Template)

Cover sheet
Contents page
Glossary
Executive summary
Background/introduction (to include a substantial literature review)
Purpose
Methodology
Findings/results
Conclusions
Options
Recommendations
References
Appendices (where appropriate)

The appropriate use of tables, charts & diagrams, and the presentation of information are important, and you should ensure present your project in a professional manner.

Learning Outcomes
This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the unit descriptor.

Knowledge and Understanding
K1 Demonstrate their understanding of the client/consultant relationship through negotiation and liaison in defining the projects’ objectives and meeting them.

Cognitive Skills
C1 Apply diagnostic, analytical and creative skills in meeting the client objectives.
C2 Critically review, consolidate and extend a coherent body of knowledge in the appropriate context of the client.

Practical and Professional Skills
P1 Design and execute an appropriate research programme for the client.
P2 Prepare and deliver professional standard oral and written reports for the client.

Transferable and Key Skills
T1 Negotiate expected outcomes with a number of interested parties.
T2 Experience how to deal with and solve unstructured problems.