Assignment Paper

**Need a rough draft sooner than deadline**

-A developed introduction of the company, its website, and its argument/purpose, as well as a strong thesis guiding the reader through the essay
-Discussion of at least three claims made by the company along with supporting evidence
-Identification and analysis of at least three strategies, discussing how and why the company employs each strategy
-Discussion of the audience that explains whom the company is targeting, why it chose that specific audience, and how it works to connect with the audience
-Evaluation of the overall effectiveness of the company’s rhetoric, including suggestions for improvement and/or how the company can reach a broader audience
-Textual and visual examples throughout the paper to support your analysis. You must use all three of the following sources:
Linda Flower, “Writing for an Audience”
William Lutz, “With These Words I Can Sell You Anything”
Peep Laja, “8 Web Design Principles to Know” (https://cxl.com/blog/universal-web-design-principles/)
-A conclusion summarizing all of the sections above and providing the reader with a takeaway.
-A well-organized structure and appropriately edited language. Paragraphs should be an appropriate length (not a big wall of text, not small chunks of a few sentences) with clear focus.
-Include a Works Cited page at the end by listing the authors and texts on the final page.

-Introduction
Introduces the background of the company and company’s argument, and possesses a thesis statement demonstrating the rest of the paper’s structure

-Body Paragraphs
Presents the company’s claims
Includes and analyzes specific and relevant textual evidence (quotes) and visual evidence (pictures/screenshots) throughout each body paragraph
Identifies and analyzes strategies
Identifies target audiences and explains how those demographics impacts company’s use of rhetoric
Evaluates the overall effectiveness of the company’s rhetoric and offers suggestions for improvement
Incorporates all outside sources listed in the prompt meaningfully and throughout the paper

-Conclusion
Thoroughly summarizes the main ideas of each section in the paper
Includes a final takeaway for the reader/addresses the significance of the topic

-Structure and Mechanics
Includes name, date, class, and title on the first page

Follows technical requirements listed on the prompt
Paragraphs/sections have a clear focus and include transitions throughout to connect ideas
Writing is edited to maintain an appropriate tone for an academic paper. Writing is free / almost free of typos and grammatical errors