Apple Pay case study

Apple Pay case study, HBS #8-516-027, August 25, 2015, Gupta, Santana & Rodrigez
The Case Analysis must be formatted in the APA 7th style and include the following sections and content page length per section:
Background:
Describe the pertinent history of the organization, including its mission and vision, goals and objectives, and strategies. Include only those points which affect the current situation, possible alternatives, or future performance of the company. 1 Page
Situation analysis:
Describe the external environment of the organization, including general and competitive trends, issues, and forces; sum-up with a list of current and future threats and opportunities facing the organization. Describe the internal condition of the company; what resources can it marshal, what are the distinctive competencies and competitive advantages, and what is the state of the firm’s financial and other health? Sum-up with a list of strengths and weaknesses. What are the industry’s critical success factors? A clear and defendable problem definition/issue must be identified. 1.5-2 Pages
Alternatives and Recommendations:
Propose and analyze options for the company. Evaluate the pros and cons of each. Choose one of the alternatives (options) or a combination of options as our recommendation. 1.5-2 Pages
Implementation:
Present your implementation plan, including your contingency (what if) analysis. 1 Page
Implemented Solution:
Present and defend your solution. 1 Page
References:
To include in text citations, document format, following APA 7th guidelines. Grammar, spelling, and logical flow, including any appendices to support analysis. As required 1-2 Pages