Empirical analysis of countryside tourism in England, Rural tourism
(The title is not final fixed, just random idea, will fix it after meeting my supervisor when I will give some draft ideas when will meet him on upcoming Tuesday)
1. Introduction (wil be the last thing to do)
2.0 Literature Review/LR (focus on literature review)
2.1. Rural Tourism/RT (how people are defying in LR the RT)
2.2. Variables of rural tourism (Types of RT)
2.3. Successful factors of sustainable Tourism
2.4. Consumer Decision making of the Eco tourism, environmentally friendly, organic tourism, countryside tourism, village tourism …. (what influencing people to take this type of holidays???)
2.1. Tourism in general, UK tourism, rural tourism (variable of tourism, size, what are the stages of development, bring statistics.
General marketing strategies, – tourism sector … model for rural tourism
I want to share some journals from my Student portal, which I am finding useful and I collected, for me is important to be part of it and to collaborate!
The aim of the dissertation will be to focus on some aspect of marketing and entrepreneurship in a management, company or market circumstance. This aim will be addressed by: • Analysing a marketing and entrepreneurship problem or circumstance. • Evaluating appropriate criteria towards interpretation and insights of the appropriate issue. • Appling appropriate theories and prior learning in practice.
LEARNING OUTCOMES (9) Upon completion of the dissertation, students should:
KNOWLEDGE AND UNDERSTANDING
K1 Demonstrate in the final document, rigorous, logical and rational thought in relation to an issue relating to the appropriate aims and objectives. K2 Provide a cohesive and progressive document that adheres to dissertation rigour, frameworks and structures. K3 Have achieved insightful learning on the issue or problem addressed
I1 Critically evaluate an aspect of marketing and entrepreneurship I2 Reason and reflect on constructs, content and contexts within the dissertation I3 Discuss and debate in the context of different perspectives and interpretations within the dissertation
P1 Understand the value and progression of dissertation learning P2 Understand how dissertation learning contributes to understanding of an aspect of marketing and entrepreneurship P3 Express logical thought founded on sound theoretical constructs
T1 Ability to support an argument in logical thought T2 Ability to communicate effectively the context of marketing dissertation topic
Consideration of the rationale, history, background and development of a marketing, and entrepreneurship research topic. Consideration of acknowledged seminal literature and prior research in appreciating the scope and parameters of a research topic. Identification of research issues, problems and consideration of how to address these within the framework of a dissertation. Finally, consideration of the logic and rigour inherent in the written thesis
Topics will be based upon aspects of marketing, entrepreneurship and or strategy. Examination of topics may be internal to a specific firm, in which case the objective is likely to have a problem solving nature. Alternatively, topics may examine industry specific aspects, inter-industry comparisons, or be concerned with an exploration of an aspect of marketing and entrepreneurship in a particular context, with either a management or market emphasis.
MODULE TEACHING (10)
The prerequisite module, Dissertation Development, will guide the student in developing the appropriate frameworks for carrying out dissertation study. Simultaneously and subsequently students will engage in learning dialogue and guidance through one-to-one supervision with a designated supervisor. Such dialogue will be designed to encourage students to articulate their thoughts and ideas and to enter into reasoned discussion on issues pertaining to their research issue or problem. Students will also learn the fundamental structures and frameworks, incorporating the logic and rigour inherent in the dissertation thesis.
TEACHING PLAN – Indicative content (11)
The development of the dissertation will develop naturally from the student’s proposal which was submitted as part of the Research Methods module. All students will also keep a diary which describes the work being undertaken and reflects upon their learning. The diary must be kept up to date and available to the tutor at all meetings.
Final assessment will be the completed bound document the contents of which will have been agreed with the supervisor. The thesis will consist of number of key chapters arranged in a traditional format and sequence. Thus, the thesis is likely to begin with a rationale for the topic; consideration of the seminal literature founding the topic; a description of the research methodologies employed; empirical findings and analysis if appropriate; and conclusions and recommendations. Whilst a specific length is or minor importance, it is envisaged that a document will not exceed 20,000 words. All learning objectives (K1-2, I1-3, P1-3 and T1-2) will be achieved
2. Dissertation Structure It is difficult to give a structure that should be followed universally. However, most dissertations should have a structure similar to the following:
Abstract: This is usually 200-250 words and describes the subject of the research, the methodology employed and the main findings and recommendation.
Introduction: A rationale and justification for the need for the study. A broad statement of the purpose of the study and its aims and objectives. The research problem, specifics and justification of these objectives should be inc luded in this section.
LR: The literature review considers the work of theorists in the area and compares their work with others. The section should not merely be descriptive, but rather should compare and contrast various perspectives on the matter. All relevant and recent work on the topic should be reviewed. In essence the literature review is a thorough and selective appraisal of the topic. It should discuss the key theories and concepts related to the research aims and objectives.
Methodology: This section is used to provide details of the design of the research. There is normally a reiteration of the objectives. It should include a rationale for the choice of research design/approach, the procedure used, details of the empirical work and the method of analysis.
Findings: Analysis of results/data.
Discussion: This section is probably the most important section of the dissertation and the findings of the work should be discussed in detail in relation to the original issues/problem. An interpretation of the findings and a discussion of their practical and theoretical implications should be inclu
Conclusions and recommendations: The work should be concluded by identifying and highlighting the key findings and by suggesting some areas for improvement and/or further work depending on the topic.
Appendices: Material which is relevant to the work, but which is too long, detailed or in some form that would interrupt the flow of the work is inserted in the appendices. Examples of such material would be the questionnaires and computer programmes.
References: The reference section must include all the references that are cited in the dissertation, these should be presented using the Harvard system (please see point 6 on page eight for further details).
Bibliography: A list (Harvard system) of the books and articles consulted within the dissertation but not cited in your text.
7. Technical Issues
Word-processed, using Word 6
Times New Roman 12 point font;
Checklist for final layout of your Dissertation
e title page of every dissertation should give the title (in capital letters), author’s name and date of submission, together with the following sub-inscription:
Dissertation submitted in partial fulfilment of the requirements for the degree of BSc Honours in Marketing at the University of Ulster. (See page 11 for template)
The Table of Contents should include all the headings and sub-headings of each chapter with page number. The pages of the Table of Contents, Acknowledgements, Abstract and Abbreviations may be numbered in small Roman type (i, ii, iii, iv etc.).
• Declaration (see page 12), signed and dated and Acknowledgements pages
• List of Figures, List of Tables … if you have them
And then into the main body/chapters of your work …
• Literature Review
• Conclusions and Recommendations